Specialist pet insurance advisory

Pet Actuary.
Insight for better decisions.

Dedicated actuarial, analytical and financial advisory services for pet insurers and other pet insurance market participants. We help clients understand risk, develop sustainable products and improve portfolio performance.

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Our services

Specialist actuarial expertise for pet insurance

Pricing & Product Development

Pricing, rating structures, benefit design and evaluation of product changes, balancing policyholder value with sustainable underwriting.

Reserving & Financial Analysis

Insurance liability analysis, financial projections, portfolio performance assessment and financial reporting support.

Experience Analysis & Data Science

Statistical and predictive analysis of veterinary costs, claims utilization, policyholder behavior and emerging risk factors.

Risk Management & Strategy

Portfolio risk, reinsurance arrangements, growth opportunities and strategic alternatives informed by actuarial and commercial analysis.

Understanding the market

Distinctive risks demand focused analysis

Veterinary medical costs, evolving treatment practices, animal demographics, policyholder behavior and product design can materially influence claims experience and portfolio profitability. We study these dynamics to support more informed pricing, underwriting, reserving and strategic decisions.

Pet Insurance Insights

Research and perspectives from Pet Actuary

Selected perspectives on market positioning and developments, pricing, claims trends, and reserving. Explore the central ideas below and read each publication on LinkedIn.

Pricing & Credibility

Geographic Rating: Balancing Accuracy and Credibility

Regional differences in veterinary costs create a pricing challenge when an insurer’s own experience is too thin for credible territorial rates. The post considers the trade-off between granular segmentation and statistical credibility.

Market Demographics

Who Actually Buys Pet Insurance?

Household composition is changing the market for pet insurance. Understanding demand across smaller households can inform product design, distribution and customer segmentation.

Behavioral Analytics

Behavioral Analytics and Portfolio Performance

Policyholder behavior, retention and claims emergence can affect portfolio economics over time. The analysis considers how better behavioral data can strengthen insurance decisions.

For further publications and commentary, visit the Pet Actuary LinkedIn page ↗.

Pet Actuary industry research

Pet Insurance Experience Survey

Industry insights. Meaningful benchmarks

Pet Actuary conducts a periodic survey of claims and policy experience across participating pet insurers. The survey examines emerging claims trends, policy experience and drivers of portfolio performance.

The most recent survey covered 2022–2024 and included participating insurers across the US.

Participating insurers receive a comparative benchmark analysis of their own experience relative to other participants, helping identify areas of strength, emerging risks and opportunities for improvement.

Survey information is treated confidentially. We use anonymization, minimum aggregation thresholds and access controls in preparing comparative results, and can arrange a non-disclosure agreement where appropriate. Details of the survey methodology, data requirements and participation terms are available upon request.

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Let’s discuss your pet insurance challenges

We welcome inquiries from organizations seeking specialized actuarial and analytical support for pet insurance products and portfolios.

Contact Pet Actuary →

Pet Actuary is a specialist business affiliated with Actuarial Risk Solutions.